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Welcome! Thank you for
including METALFORM in your marketing plans. You will
receive this electronic newsletter monthly to keep you up-to-date on
METALFORM activities.
Plans Are Underway!
As METALFORM returns to Rosemont, rest assured PMA is working hard to
make the show a success. The
floor
plan is currently 75% sold and the
exhibitor list is growing steadily, so if you have plans on possibly
expanding your booth space, we recommend you act quickly.
 The
promotional campaign will kick off later this month, and the theme this
year will be "An Explosion of Technology & Knowledge". Based on our
attendee research, the primary reasons attendees go to METALFORM are
these:
1. To see new products and developments
2. To see specific products and companies
3. To see advanced production technologies
4. Solve a specific problem
This show is your opportunity to
demonstrate your new offers, as well as tried-and-true solutions to the
attendees' challenges. We will also be introducing a new printed piece
to the campaign that will complement our online coverage. This
"news-letter" will highlight new product introductions, so be sure to
tell us what you have planned.
New Labor Rules
Affecting Rosemont
In 2007, Rosemont will be able to offer METALFORM exhibitors new cost
savings on labor. In June 2006, the Chicago area Local 136 Riggers Union
entered into a new five-year agreement that includes several new
cost-savings features. The most significant are:
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much of the booth work can now be performed with
two-man crews rather than three
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crews can start at 8:00 a.m., 10:00 a.m. or 12:30
p.m. and will be paid straight-time through the first eight hours of the shift
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the first four hours following the break of a show
will be billed at straight-time
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Saturday hours will be paid at time-and-a-half
rather than double-time
Additional savings for METALFORM exhibitors in Rosemont will be realized
through a five-year collective bargaining agreement with the Local 17
Decorators Union. Its key provisions include new straight-time windows
and reduced crew sizes.
NEW! Square Footage Drayage Package Plan
For the first time, the following is available to all exhibitors as an
optional purchase for the 2007 METALFORM show:
- Unloading of materials at show site
and delivery to booth per assigned target move-in date
- One hour of Straight Time labor for
every 100 square feet of exhibit space
- One-time spotting of equipment,
provided exhibitor is onsite when equipment is unloaded
- Removal, storage and return of
empties
- Reloading of materials on outbound
vehicles
Cost:
$6.15 per square foot for booths 100 to 2,000 square feet
$6.00 per square foot for booths over 2,000 square feet
Details and order form will be available in the Exhibitor Manual, which
will be sent out in November.
What is Material Handling?
Material Handling, also known as "drayage", is the process which occurs
when union labor (usually Teamster), under the supervision of the
General Contractor (GC), takes possession of your shipment as it unloads
at the advance warehouse or unloads it at show site at the loading dock
during move-in; delivers and stages it around your booth space (usually
with a forklift); removes the crates, pallets, and cartons marked with
"EMPTY" labels after your set-up is complete before the show; returns
the empties at show close; and delivers your show freight to your
transportation carrier when they arrive at the dock for outbound
loading. Read more here.
Tips on Creating a Winning Booth
A company's exhibit is an opportunity to make a quick impression on
prospective buyers. As a vital part of an effective, integrated
marketing effort having a well thought out pre- and post-show marketing
plan is key to having a successful exhibiting experience. There are a
variety of factors that go into developing a successful exhibiting
program including the right booth design. An exhibitor's return on
investment (ROI) is dependent upon the booth's effectiveness, as is a
corporate exhibit manager's individual success. Exhibits can be utilized
to introduce new products, introduce or reinforce a brand, or generate
market recognition of an established product or service. How can an
exhibitor get the most out of an exhibit? Here are some tips for
achieving the perfect blend of design and effective marketing message:
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Design the booth so
visitors can navigate easily without feeling crowded. Keep the
atmosphere intimate, and remove any barriers between yourself and
your audience.
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Develop a realistic
show budget that allocates money where it is needed.
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Keep the message
simple so as not to overload visitors with information.
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Have a clear goal,
and make it specific. Do not try to accomplish too much. Make your
goals measurable in order to gauge the exhibit's effectiveness after
the show.
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Use signs and
graphics to focus visitors' attention on your message.
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Use product
demonstrations for visitor memorability. Be sure they tie in with
your product message.
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Address the needs
of the target audience.
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Consider offering a
giveaway or promotional product that conveys your message in a way
that ties in with the exhibit's theme.
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Think integrated
marketing; brand your exhibit through your promotional activities,
via the Internet, etc.
Using these guidelines can help you
create an effective, and cost-effective, exhibit booth.
Source: International Association of
Exhibition Management
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