Why Exhibit?

Gain new leads, enhance industry image, maintain customer loyalty; these are some of the top reasons why companies exhibit at METALFORM. Take a look at the myriad of other reasons why exhibiting at METALFORM makes more sense above any other show.

Exhibit with Confidence

METALFORM has been producing successful events for metal stamping, forming, fabricating, and value-added services for more than 25 years. Our resources are strong, go deep and are highly targeted. The people you need to know are well qualified. Plus, more than 40% of visitors will attend no other show, giving you exclusive access.

More bang for your buck. Exhibiting is one of the most cost-effective ways for your company to reach qualified audiences. According to a study by Exhibit Surveys Inc., the average cost per visitor reached at a trade show is $177, while the average cost of a field sales call is $295. You do the math.

"Face time." You can reach more prospects in a three or four-day period than your sales force can in three months. Meeting prospects face to face is also the fastest way to build relationships.

Hands-on learning. How much of your product line can your salespeople actually carry with them and demonstrate on the road? Probably not much. Trade shows are a great place for prospects to "test drive" your products.

Designed for exhibitors.by exhibitors.

The METALFORM Strategic Planning and Exposition Committees help drive the success of each and every event. These groups are represented by your peers, assuring that METALFORM consistently reflects your needs within current market conditions.

Competitive edge — Where else can you find out so much information on a competitor's new product offerings, pricing and marketing strategies? Much can be learned by just watching and listening.

You have Choices

METALFORM gives you choices to reach the best locations for your marketing objectives, whether it is regional, national or in Mexico. Use them together and you create a complete two-year strategy that will control your marketing costs and expand your North American reach.

Less work, more fulfilling. Trade show sales leads require less effort to close. Research by Exhibit Surveys indicates that only .8 calls are needed to close a qualified trade show lead, compared to 3.7 calls to close a typical business sale. Also, 54 percent of all orders placed as a result of a trade show lead require no personal follow-up visit, according to another study by the McGraw-Hill Research Foundation.

A Year-round Event

METALFORM combines the qualified, industry-leading circulation of MetalForming magazine along with the deep resources of the Precision Metalforming Association to make your exhibit experience a year-round campaign. Advertising discounts, free promotions, and lots of media attention get you closer to buyers before, during, and after the show.

"Survey says" trade shows offer a great opportunity to conduct market research. If you're considering launching a new product or service, you can survey show attendees on pricing, distribution, features and benefits, and minimum quality requirements, among others.

The decision is easy. Exhibit Today!