Issue: March 2007

Exhibit Essentials is provided monthly to keep you up-to-date on important show news. 

Just A Few Short Weeks Until Showtime! Make sure your exhibit planning is on track.

  Last Minute Pre-Show Promotion
You should have received a supply of 100 VIP tickets to distribute to your customers. If you require more for a last minute mailing, please use this handy online form to order additional quantities at no cost. Act quickly as supplies are limited!

Also, you can send an email to your customers reminding them to attend the show and attach a ticket that will gain them free entrance to the show. You can download or link to the VIP ticket as a PDF here. For questions regarding attendee promotions, please contact Amy Primiano.

Exhibitor Registration, Badges & Lead Retrieval Boxes
Exhibitor Registration Counters, located in the lobby of the convention center, will be open Saturday, March 24 from 8:00 a.m. to 4:00 p.m. and throughout the show. Before then, please make sure to wear an Exhibitor Work Pass (located in your Exhibitor Manual) to gain entrance to the show floor. The counters for the Lead Retrieval boxes will be located beside Exhibitor Registration. Please remember to return rented readers to the same area on Wednesday afternoon before 5:00 p.m.

Admission During Non-Show Hours
Exhibitors with exhibitor badges are allowed to enter the exposition area as early as 7:00 a.m. Special permission must be obtained from Show Management on the previous day for earlier entrance or to remain on the show floor after the scheduled closing time each day. Please note, no after-hours receptions may be held on the show floor after show hours.

Press Kits – Your Company’s Message to the Media at METALFORM
A press kit is the one source an editor or publisher can turn to for information about your company, products and exhibit. For tips and guidelines on press kits, view the Public Relations & Promotions Manual and check out the Pressroom and Press Kits pages. Press kits can be sent directly to the Donald E. Stephens Convention Center after Wednesday, March 21. Contact Pam Pirogowicz with any questions.

You’re Invited to the "Taste of Rosemont - Exhibitor Appreciation Reception"
Back again by popular demand! PMA and the Rosemont Convention Bureau would like to show their appreciation for your support of METALFORM. Stop by Sunday, March 25, from 5:00 to 6:30 pm, and sample delicious hors d’oeuvres prepared by some of the finest restaurants in Rosemont. Network with your fellow exhibitors and toast the opening day of the show. Many prizes and gift certificates will be raffled off. Be sure to wear your exhibitor badge for entry.

What Time of Day is the Most Expensive Time to Exhibit at a Trade Show?
If your company is like most, it's the last half hour of the day. That's when booth staffers, tired after a long day working the crowd, start pulling up stakes and packing to go. Recent trade show research indicates that nearly 95% of all attendees walking the show floor during the final thirty minutes report unattended booths, staffers who failed to greet, much less engage, and a total lack of customer attention. 95 Percent. That's an astronomical number -- almost every single person still on the floor at that time. Somewhere among that 95% could be your biggest deal of the day -- but you'll miss it if you're rushing to pack to catch the first shuttle bus back to the hotel. Remind your team that they need to be on the floor until the show closes. Three types of customers linger at the end of the day, and all deserve your attention: Read who they are here.

10 Ways Not To Greet Attendees:
It is critical for your staff to create a welcoming atmosphere that makes it appealing for attendees to want to stop at your exhibit. What you don't do can be as important as what you do. Read what not to do here.

 Security Tips to Share With Exhibitors
Nothing will ruin a successful exhibiting experience more than the loss or theft of expensive equipment or products. Here are some basic steps that can be implemented to prevent theft. Get useful tips here.

Dates to Remember

Not a PMA Member Yet?
Get directly to top management and network with the right people for your products and services. PMA is the world’s largest group of metalforming executives in the world! Receive valuable benefits and opportunities not found anywhere else.
Click here for more information or contact Janet Krall.

Email Addresses For Rosemont Exposition Services
Please note there is a change to RES email addresses that were provided in the Exhibitor Manual. All RES employees can be reached at the suffix @rosemontexpo.com instead of @rosemont.com.

On Sale Now!


September 25 - 24, 2007
Monterrey, Mexico


Birmingham, AL
April 1 - 3, 2008

Thank you for including METALFORM 2007 in your marketing plans. 
Looking forward to a great show! 

Questions or Comments? Contact a member of the METALFORM Team for assistance.

Amy Primiano, CEM, Exhibition Manager
216-901-8800 x 102
Roger Judson, Exhibition Sales Manager
216-901-8800 x 155
Pam Pirogowicz, Exhibition/PR Coordinator
216-901-8800 x 150
Randy Kish, Exhibition Marketing Manager
216-901-8800 x 154
Your suggestions are welcome! If you have feedback or topics you would like covered in Exhibit Essentials, contact Amy Primiano.

  is sponsored by:
Precision Metalforming Association
6363 Oak Tree Blvd.,
Independence, Ohio 44131-2500
Phone: 216-901-8800---Fax: 216-901-9190